Notes for Roland Barthes Mythologies

Operation Margarine

Galloway invokes Operation Margarine to explain why standardization is the politically reactionary tactic that enables radical openness.

(40-41) To instill into the Established Order the complacent portrayal of its drawbacks has nowadays become a paradoxical but incontrovertible means of exalting it. . . . A little 'confessed' evil saves one from acknowledging a lot of hidden evil.

Standardization has its drawbacks, and we admit that our liberatory networking protocols were largely developed by a small clique of high school buddies in California.

This is the very idea today, so that Operation Margarine response shunts gender studies perspective, seems to quash thought.

(41) What does it matter, after all, if margarine is just fat, when it goes further than butter, and costs less? What does it matter, after all, if Order is a little brutal or a little blind, when it allows us to live cheaply? Here we are, in our turn, rid of a prejudice which costs us dearly, too dearly, which costs us too much in scruples, in revolt, in fights and in solitude.

Barthes, Roland. Mythologies. Trans. Annette Lavers. New York: The Noonday Press, 1972. Print.